Marketing Plugin

Last verified: 13 February 2026 | Applies to: Pro, Max, Team, Enterprise

In 30 seconds

The Marketing plugin gives Claude knowledge of content marketing, campaign planning, and brand analysis. It handles first drafts for blog posts, email sequences, social copy, and campaign briefs — then helps you refine them. Not a replacement for a marketing team, but a strong first-draft machine and a useful strategist for competitive analysis and planning.

Key commands

No dedicated slash commands — the Marketing plugin works through natural language requests in Cowork. Its skills activate when Claude detects marketing-related tasks.

What it knows

The Marketing plugin’s skills cover:

• Content creation — blog posts, email sequences, social media copy, landing page text, ad copy
• Campaign planning — channel strategy, timeline, messaging frameworks, audience segmentation
• Competitive analysis — positioning comparison, feature matrices, messaging differentiation
• Brand voice review — consistency checking against your brand guidelines (if provided)
• Content frameworks — AIDA, PAS, StoryBrand, and other marketing structures

How operators use it

Content drafts:

Write a blog post about [topic]. Our audience is small business owners who are evaluating AI tools for the first time. Tone: practical, not hype. Length: 800-1000 words. Include a clear CTA to our free trial.

Claude produces a structured first draft. Iterate from there — “make the intro punchier” or “add a section about common objections.”

Email sequences:

Create a 5-email onboarding sequence for new trial users. Goals: get them to complete setup (email 1), use a core feature (emails 2-3), see value (email 4), convert to paid (email 5). Keep each under 150 words.

Campaign planning:

Plan a product launch campaign for our new analytics feature. Budget: $10,000. Timeline: 4 weeks. Channels: email, LinkedIn, blog, one webinar. Create a timeline with specific deliverables.

Competitive analysis:

Compare our product to [Competitor A] and [Competitor B]. Create a feature comparison matrix and identify our top 3 differentiators and our biggest weakness.

Brand voice:

If you’ve set up workplace memory or a brand guide as a skill:

Review this landing page copy against our brand voice guidelines. Flag anything that doesn't match our tone.

The honest take

What works well

• First drafts are genuinely useful. Claude’s blog posts, emails, and social copy are solid starting points that cut drafting time significantly.
• Campaign planning structure is strong — Claude thinks through channels, timeline, and deliverables systematically.
• Competitive analysis matrices are well-organised and help identify blind spots.

What doesn’t work as well

• Copy can be generic without strong direction. The more specific your brief, the better the output. Vague requests produce vanilla marketing.
• Brand voice consistency requires you to provide your brand guidelines. Without them, Claude defaults to a professional but generic tone.
• Creative ideation — truly original campaign concepts — is where Claude is weakest. It’s better at executing a strategy than inventing one.

Who it’s best for: Marketing leads and content marketers who need to produce volume without sacrificing quality. Solo operators who handle their own marketing. Teams that need first drafts faster so they can spend more time on strategy and refinement.

Related

• Document Creation — generating marketing materials
• All Plugins
• Plugin Commands Reference

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