Claude for Head of Marketing

Last verified: 13 February 2026 | Applies to: All plans (plugins require Pro or above)

In 30 seconds

Marketing teams live in the gap between strategy and execution — there’s always more content to produce, more campaigns to plan, more competitors to watch. Claude accelerates the execution layer: first drafts, campaign briefs, competitive analysis, and content at volume. Your job shifts from writing to editing and strategising.

Recommended setup

Component	What to set up	Why
Plan	Pro (solo) or Team (marketing team)	Full platform access
Marketing plugin	Install first — content and campaign tools	Your primary tool
Productivity plugin	Seed with brand voice, audience, and terminology	Consistent output
Connectors	Google Drive, Slack, Notion	Content collaboration
Skills	Document creation (Word, PowerPoint, PDF)	For content assets and decks

Essential plugins

1. Marketing — content drafts, campaign planning, competitive analysis, brand voice review.
2. Productivity — memory of your brand, audience, and content calendar.
3. Data — for analysing campaign performance and marketing metrics.

Typical workflows

Content production:

Write a blog post about [topic]. Audience: small business owners evaluating AI tools. Tone: practical, not hype. Length: 800-1000 words. CTA: free trial.

Email sequences:

Create a 5-email onboarding sequence for new trial users. Goal: get them to setup (email 1), use a core feature (emails 2-3), see value (email 4), convert (email 5). Under 150 words each.

Campaign planning:

Plan a product launch campaign. Budget: $10K. Timeline: 4 weeks. Channels: email, LinkedIn, blog, one webinar. Create a timeline with deliverables and owners.

Competitive analysis:

Compare our product to [Competitor A] and [Competitor B]. Feature comparison matrix. Identify our top 3 differentiators and our biggest weakness.

Social content:

Create 10 LinkedIn posts for the next 2 weeks. Mix of: thought leadership (3), product features (3), customer success hints (2), and industry insights (2). Maintain our brand voice.

Time saved

Task	Before Claude	With Claude
Blog post (first draft)	2-3 hours	30 minutes
Email sequence (5 emails)	3-4 hours	45 minutes
Campaign brief	2 hours	30 minutes
Competitive analysis	4-6 hours	1 hour

What to watch out for

• Generated content needs brand voice editing — Claude gets close but rarely nails your tone on the first pass.
• Claude doesn’t have access to your analytics unless connected via a connector.
• Campaign planning output is strategic direction, not a finished plan.
• SEO recommendations should be verified against current algorithm updates.

Related

• Marketing Plugin — complete plugin reference
• Document Creation — generating content assets
• Prompting for Operators — better prompts, better content
• Sales guide — related content for outreach and enablement
• Product Manager guide — related content for launches and positioning
• Choosing a Plan — which plan fits your needs
• Security & Privacy — how Claude handles your data

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